Should You Actually Join Forces With Email List Brokers To Generate Real Quality Leads?
Posted: Thursday, November 25, 2010
by Walter Borter
The Web’s Voted No 1 Internet Marketing Service
There are many ways to generate leads for your business, and using email list brokers are one of many options. Now, being the owner and operator of a small online business requires you to be an effective master at lead generation. You need a solid strategy and one that works beautifully or your business is basically nonexistent. Your main goal is to market to people who are into your products or have similar interests in the things you have to offer. So you're ideal candidate is exactly like someone who previously bought from you, so pay attention to the buying habits of your current customers and you'll know where you need to go to generate more leads.
So like I said earlier the best way to go about this is to analyze your existing customers. Find out why they purchase from you, and find out what makes them keep coming back. You could always e-mail them a questionnaire to find out your strengths and weaknesses so you know what you have to highlight in your email marketing campaigns. Don't be afraid to put in the time and effort to do your research. This will save you countless advertising dollars and make you more money at the same time. This is an excellent strategy and one you should incorporate into your marketing efforts often.
The next question you need to ask yourself is "how many leads do I want?" Let's use selling high-end product as your example. If you were only looking to sell maybe 10 or 12 units of your high-end product then theoretically a highly targeted list of 500 people will be more than enough to get you those sales and bring those new clients into your business. That's why it's so important for you to narrow down your market.
So use this model and scale it up accordingly. If you're looking for 100 new leads that you need to target 5000 highly targeted potential customers. But the beauty of e-mail list brokers is once you know your audience they'll have a list for you to go right after and bring in that business and make that money.
It is the job of the email list brokers to sort and then resell their e-mail lists which they attain from various different sources. They'll keep a good history of the lists that are working for people at will tell you how to obtain the best rental prices. They will also get you a fantastic list for your specific needs. So don't ignore email list brokers, because they can be a supremely valuable asset to anyone's business including yours.
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Top-level comments on this article: (5 total)I do see the massive opportunity, Walter, especially because it costs virtually nothing to set up, and only costs time to develop. Well, time and persistence!You are right on Jennifer. Thank you for your feedback.
Very informative. Thank you.Thank you Brianna for your feedback and commenting.
Now if we can just figure out how to get rid of those awful spam messages none of us wants because we're not the target audience! :) Thanks for pointing out that this takes work to be effective and not just blanket e-mails, Walter.Thank you Danny for commenting. There is still hope: more and more people can become conscious of what they are doing on the Internet…
Nice info Walter. The problem I'm finding is that a lot of people get my e-mail through other people that I opt in with, that they are promoting. Talk about viral, wow! There are beginning to be a lot fewer opt out options included as well. So I'm filling up my spam folder. Beasts! Good stuff though guy, keep 'em coming.Hi David,
Thanks very much for your feedback and commenting! Obviously you are dealing with ease in the cyber world.
Walter, I am the last one to determine the merits of email list brokers. I believe you supplied value for those who could have a business need for this. Also, I imagine that list brokers' email addresses are all opt-in.If one provides a needed and unique service, or even if one provides good service and an incentive to current customers, satisfied customers may be willing to recommend the service as well. That is where your survey can come in handy---determining if your customers are satisfied and if they would recommend you with, or without further incentive. RegardsSuzie thank you for commenting.
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